Fundraising Innovations – Devaluing the act of charity?

Based on an article by the guest, Usman Qureshi:

Lost in Logistics – A Critique of the Charity Industry

Kashif Zakiuddin interrogates various guests on this show, in this episode he comes Face to Face with an educationalist and Ex-Headmaster, Usman Qureshi who discusses the problematic consequence of charities needing to incentivise the giving of charity. Are charities divorcing the spiritual aspect of giving charity by focusing on ‘cheap’ incentives to encourage the act of giving? Or is it a dogmatic perspective which is over complicating an issue which at the end of the day raises more money for vital charity work?